Maeve O'Connor

Columnist

Maeve O'Connor is a columnist whose work delves into the 'why' of what we wear. With a master's degree in Visual Culture, she approaches fashion not as an isolated industry, but as a key protagonist in cultural discourse. Her column, 'The Social Fabric,' examines everything from the semiotics of a particular silhouette to the influence of a new art exhibition on textile design. She is known for her witty, incisive voice and her ability to make complex academic theories feel immediate and relevant to the modern wardrobe.

Expertise

Fashion TheoryContemporary ArtCultural CriticismSemiotics20th Century Design

Coverage Areas

Culture & Art

Art de Vivre

Style Guide

Latest Articles

A modern, minimalist living room featuring a natural essential oil diffuser emitting a gentle mist, surrounded by plants and soft natural light.

Art de Vivre

Choosing Natural Home Fragrance Diffusers for 2026

Approximately 20% of the general population and 34% of individuals with asthma report health problems directly linked to common air fresheners, according to respiratory-therapy .

Jun 18, 2026 · 4 min read

Model wearing a sophisticated midnight blue technical fabric swimsuit on a serene beach during golden hour, embodying Summer 2026 swimwear trends.

Style Guide

Top 10 Swimwear Trends for Summer 2026: Animal Prints to Technical Fabrics

For Summer 2026, the most impactful trending color in swimwear is midnight blue, not a vibrant neon or pastel.

Jun 6, 2026 · 6 min read

Models on a runway wearing contemporary fashion inspired by Art Deco geometric patterns and luxurious fabrics in a grand ballroom.

Culture & Art

What is Art Deco influence on contemporary fashion design?

In 1926, a tennis dress designed and worn by Miss Hepburne Scott showcased radical geometric precision: a square neck, neat pleats, and a chequered pattern.

Jun 5, 2026 · 3 min read

A surrealist fashion model in a dreamlike cityscape wearing an avant-garde gown inspired by Salvador Dalí's lobster motif, with melting clocks and floating eyes.

Culture & Art

Surrealism's Influence on Fashion in 2026

In 1936, Salvador Dalí placed a bright red lobster on the front of a white evening gown, transforming a simple dress into a wearable piece of art that shocked and delighted the fashion world.

Jun 4, 2026 · 4 min read

A person effortlessly transforming their professional office attire into a sophisticated evening outfit, showcasing the versatility of 2026 fashion trends.

Style Guide

Day to night dressing implications: Your wardrobe needs a 2026 update.

In 2026, a Global Fashion Insights survey revealed that 70% of office workers wear the same outfit to a casual dinner as they do to their workplace.

May 29, 2026 · 4 min read

A futuristic residential tower featuring a state-of-the-art Longevity Spa, designed by Luca Dini for Visionnaire and Longevity Suite.

Art de Vivre

Longevity Suite, Visionnaire Tap Luca Dini for Design Partnership

A new 100,000-square-foot residential tower, complete with a 14,000-square-foot Longevity Spa offering 'advanced life-extending protocols,' is being designed by Luca Dini Design & Architecture.

May 26, 2026 · 2 min read

Exterior view of the new Veronica Beard boutique in Paris, showcasing its elegant storefront and window displays on a sunny Parisian street.

Art de Vivre

Veronica Beard To Open First Paris Boutique in Luxury Expansion

Despite a challenging global retail climate, Veronica Beard, a brand with over $350 million in annual sales, is making its boldest international move yet.

May 18, 2026 · 2 min read

BTS member Jung Kook poses confidently in a Calvin Klein outfit, marking his first major fashion collaboration.

Style Guide

BTS's Jung Kook launches first fashion collab with Calvin Klein

On May 19, fans will have their first chance to own a piece of Jung Kook's debut fashion collaboration with Calvin Klein: a limited-edition capsule featuring around 20 items.

May 18, 2026 · 2 min read