Kareena Kapoor Khan Unveils Ritu Kumar Couture Collection

This launch showcased individual pieces, such as the Jaisalmer Jacket & Skirt, which demanded over 600 hours of artisanal craftsmanship, according to The Times of India. A collection built on hundreds of hours of meticulous handcraftsmanship was thus introduced through the fleeting, instantaneous medium of a celebrity Instagram post. A fundamental tension exists: the slow, deliberate pace of traditional luxury creation now clashes with the rapid, ephemeral nature of digital promotion. Brands increasingly rely on rapid digital celebrity endorsements to showcase products embodying slow, traditional luxury, potentially shifting the perception of value from intricate process to immediate promotion. The Ritu Kumar Couture Collection: Craft and Context On September 8, 2026, Kareena Kapoor Khan shared the trailer for Ritu Kumar's new couture collection on Instagram, featuring designs by Amrish Kumar, according to Hindustan Times. The collection emphasizes labor-intensive craftsmanship: the…