The Runway
How Chanel's Supermarket, Dior's Circus, and Viktor & Rolf's Living Room Rewrote the Runway
Memorable haute couture shows use set architecture, lighting, and live performance as deliberate storytelling instruments to construct narratives beyond the garments alone. This analysis breaks down how Chanel, Dior, and Viktor & Rolf masterfully employed these elements to create immersive runway spectacles.
Aylin Demir·October 28, 2026
