Exclusivity
3 articles
The Runway
From Private Salon to Global Spectacle: How the Haute Couture Show Was Transformed
The haute couture show has evolved from an intimate private sales meeting into a global cultural spectacle, adapting its purpose, audience, and exclusivity mechanisms across distinct historical eras. This transformation reflects changing media landscapes and market dynamics, shifting from direct sales to aspirational branding.
Élise Dubois·November 1, 2026
Art de Vivre
Personalized luxury redefines exclusivity, making privacy the new status symbol.
At the pinnacle of hospitality, some ultra-luxury properties now limit their entire offering to fewer than 75 keys.
Maeve O'Connor·August 5, 2026
The Runway
Berluti CEO Mansvelt drives global luxury strategy with calculated scarcity
On Milan's Via Gesù, Berluti has just unveiled its latest European boutique, a ground-floor outpost in the Four Seasons Hotel Milano.
Aylin Demir·June 11, 2026