Tiktok

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Diverse Gen Z individuals joyfully engaging with TikTok on their phones, surrounded by luxury fragrances, highlighting the platform's impact on beauty sales.

Beauty & Fragrance

Gen Z's Luxury Fragrance Obsession Fuels TikTok Sales Boom

Sol de Janeiro, once a vibrant whisper, now roars with over $1 billion in sales, a triumph born from TikTok's viral embrace.

Jenna Blackwood·June 4, 2026