Technology

4 articles

Models on a runway showcasing futuristic AI-designed fashion blended with traditional craftsmanship, highlighting the synergy between technology and human creativity.

AI is revolutionizing fashion design, but human touch remains key.

Only 3% of shoppers turn to AI chatbots for fashion inspiration, a stark contrast to the 57% who still rely on magazines, according to Vogue Business.

Maeve O'Connor·August 23, 2026

Ethereal, water-droplet-like scent molecule with aquatic and melon colors being activated by oxygen in a futuristic lab, symbolizing Givaudan's Scentaurus Aquamelon for hair care.

Beauty & Fragrance

Givaudan's Scentaurus Aquamelon Addresses Future Fragrance Trends

Givaudan's new Scentaurus Aquamelon, a fragrance precursor for hair care, uses oxygen-activated technology to release scent over time, promising a revolution in how consumers experience lasting freshn

Jenna Blackwood·July 9, 2026

AI constructs walking a haute couture runway, blending technology and high fashion with a discerning audience watching.

Culture & Art

AI's mixed impact on haute couture's creative process

Gucci, a titan of Italian craftsmanship, recently faced public scorn for using AI-generated images to promote its Milan Fashion Week show.

Maeve O'Connor·July 2, 2026

A haute couture seamstress working on an intricate gown in a luxurious atelier, with a digital tablet showing a 3D model of the dress.

Atelier Visit

What is the evolution of haute couture craftsmanship?

Virtual fittings for haute couture clients increased by 33%, a notable shift for an industry founded on meticulous handcraft and in-person exclusivity.

Élise Dubois·May 15, 2026