Chez La Modiste

Social Media

2 articles

A creative blend of historical haute couture fashion and modern social media interfaces, illustrating the renewed popularity of heritage brands.
Heritage

Historical Fashion Houses' Renewed Popularity Driven by Social Media

In 2022, TikTok fashion content featuring 'vintage' or 'archive' pieces amassed over 5 billion views, revealing a digital generation's unexpected obsession with fashion history, per the TikTok Trends

Élise Dubois·August 9, 2026
Split screen showing a high-fashion Gucci fragrance campaign on one side and authentic Kayali fragrance unboxing by influencers on the other, highlighting social media engagement strategies.
Atelier Visit

Fragrance Brands Top Social Media Engagement

While Gucci's fragrance division dominated social media performance in May through structured paid campaigns, indie brands like Kayali cracked the top 10 purely through organic creator ecosystems.

Rafael Castillo·June 23, 2026