Perfumery

2 articles

Diverse group of perfumers united, rejecting AI and demanding fair credit for their fragrance creations, symbolizing the launch of the Perfumers Union.

Perfumers Union Launches, Demands Fair Credit

At a time when AI rapidly integrates into creative fields, the newly formed Perfumers’ Union explicitly rejects its use in fragrance creation.

Jenna Blackwood·June 18, 2026

Perfumer Quentin Bisch celebrated for his blockbuster fragrances like Amouage's Guidance, which achieved record-breaking sales.

The Runway

Quentin Bisch's Blockbuster Fragrances Drive Industry Success

Amouage's Guidance, a fragrance created by Quentin Bisch, shattered sales records to become the most successful launch in the house's history, according to WWD .

Aylin Demir·May 23, 2026