Gucci

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Robotic arms and human artisans collaborating on a detailed haute couture gown in a luxurious fashion atelier.

AI and robotics: Impact on haute couture craftsmanship

Gucci, a name deeply associated with 'creativity and Italian craftsmanship', faced widespread public criticism in 2026 for its promotional campaign ahead of Milan Fashion Week.

Rafael Castillo·June 7, 2026