Consumer Behavior

2 articles

World Cup 2026 players in stylish, bold fashion outfits walking towards a stadium, showcasing the influence of sports stars on global trends.

World Cup 2026 Players Showcase Bold Fashion, Influencing Global Trends

During the last World Cup, searches for specific luxury brands worn by Kylian Mbappé spiked 300% within hours of his arrival at a stadium, according to Fashion Analytics Group .

Aylin Demir·June 8, 2026

Elegant woman applying floral hair perfume with a luxurious vanity and subtle floral arrangements in the background, highlighting self-care and sophistication.

Beauty & Fragrance

Floral hair perfume market analysis 2026 shows surprising growth despite challenges

With #hairperfume garnering over 500 million social media views, the global floral hair perfume market, valued at $1.

Élise Dubois·May 14, 2026