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Brand Growth

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William Smolen, the newly appointed CEO of Caliray, stands in a modern office, poised to lead the beauty brand's strategic growth initiatives.
The Runway

Caliray names William Smolen CEO to drive growth strategy

Despite nationwide Sephora distribution and expansion to 800 Sephora at Kohl’s locations, beauty brand Caliray has appointed William Smolen as CEO.

Aylin Demir·June 5, 2026