Beauty Trends

2 articles

Diverse Gen Z individuals joyfully engaging with TikTok on their phones, surrounded by luxury fragrances, highlighting the platform's impact on beauty sales.

Beauty & Fragrance

Gen Z's Luxury Fragrance Obsession Fuels TikTok Sales Boom

Sol de Janeiro, once a vibrant whisper, now roars with over $1 billion in sales, a triumph born from TikTok's viral embrace.

Jenna Blackwood·June 4, 2026

Elegant woman applying floral hair perfume with a luxurious vanity and subtle floral arrangements in the background, highlighting self-care and sophistication.

Beauty & Fragrance

Floral hair perfume market analysis 2026 shows surprising growth despite challenges

With #hairperfume garnering over 500 million social media views, the global floral hair perfume market, valued at $1.

Élise Dubois·May 14, 2026