Chez La Modiste

Archive Fashion

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A creative blend of historical haute couture fashion and modern social media interfaces, illustrating the renewed popularity of heritage brands.
Heritage

Historical Fashion Houses' Renewed Popularity Driven by Social Media

In 2022, TikTok fashion content featuring 'vintage' or 'archive' pieces amassed over 5 billion views, revealing a digital generation's unexpected obsession with fashion history, per the TikTok Trends

Élise Dubois·August 9, 2026